Jacquemus, La Montagne FW21

graphic design

Creation of graphic elements for La Montagne Fall/Winter 2021 collection of the french brand Jacquemus. The graphics are inspired by the ornamental friezes found on Alpine chalets. The typeface used is Flicker, developed independently and inspired by vintage 1970s advertisements. It serves as the foundation for the visual system elements.

Credits

art direction by Golgotha.