Beka, digital campaign

art direction

Beka is a Georgian florist based in Paris’s 6th arrondissement, specializing in French and seasonal flowers. The still-life series highlights the precious nature of the flower, presenting it as a jewel, whether it rests on a silver tray or is held by a hand. The soft image treatment emphasizes the impermanence of the flowers within a naturalistic and poetic universe.

Credits

photography by Georges Dobrev.