







The Flüfs
Art direction, Brand identity and Website design
infos







Art direction, Brand identity and Website design
The Flüfs is a contemporary brand positioned at the intersection of fashion and lifestyle. Creative direction for the brand, including art direction, brand identity, packaging and web design. The brand’s visual identity is based on a playful logo set within a red frame, giving it a highly distinctive mark.
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The Flüfs
Art direction, Brand identity and Website design












Art direction, Brand identity and Website design
The Flüfs is a contemporary brand positioned at the intersection of fashion and lifestyle. Creative direction for the brand, including art direction, brand identity, packaging and web design. The brand’s visual identity is based on a playful logo set within a red frame, giving it a highly distinctive mark.
Victor Rouve ©2025
Victor Rouve ©2025